Cuisinart Thermal Mugs
2010-2011
The Project began with the goal of developing a collection of new and innovative products relating to commuter hot beverage consumption.
Research
We started this project by spending three weeks observing people on the move with hot beverages and doing competitor product testing.
Insights
Through our research, competitor testing, and user feedback, this set of criteria was developed and helped guide many of our design decisions later in the project.
